Office Location

105, 4950 106 Ave SE Calgary, AB T2C5E9
Phone: (403) 258-3212



About Us

First Impressions is a Canadian family owned and operated company. Since 1983, our focus has been to provide quality products and the highest level of customer service possible. Our company was founded by Gerry Brookwell who believed in hard work, honesty and integrity and we continue to apply these practices to our work today.

Our company began as a wholesale embroidery facility. Shortly after our start up in 1984 we were proudly embroidering garments bound for the 1988 Calgary Olympics – thousands of panels, sweaters, toques and jackets were headed to First Impressions to be decorated.

Our customer service team and production staff are by far the best in their field. We are extremely fortunate to work with such a hardworking, talented and dynamic group. Majority of our production staff have been with us for over a decade. With 100 years of combined experience, they are incredible machine operators who take great pride in every order. Our Sales and Customer Service team have a wealth of knowledge with over 96 years of combined experience. They are creative and dedicated to making sure every order exceeds expectations. You can be assured that your project is in the best capable hands in our industry.

Our promise is 100% customer satisfaction, our business has been built on referrals and we are extremely proud and privileged to have such long standing relationships with our customers; many who have been with us since our beginning.

No order is too big or too small for us to handle, we are pleased to assist you with 1 item to 1000, we are happy to help, no matter the size!



First Impressions operates over 30 direct embroidery sewing heads on-site. Our machines have the capability to embroider a 15-color thread logo with a 180 degree turn. From hats to socks, and everything in between, we have the ability to embroider your logo on almost anything! Having on-site embroidery means our response time is immediate to accommodate your deadlines.


First Impressions has an on-site laser machine that recreates your logo on denim shirts or jackets, fleece, leather, work gloves, cowboy hats and numerous promotional products with intricate detail. With this new technology, we can incorporate embroidery and lasering to create a look that is uniquely yours.

Heat Seal

First Impressions uses a Roland GX-24 vinyl cutting machine to create custom name bars and numbers for your sports team uniforms/jerseys. We also have 3M certified reflective material available for uses in safety or emergency garments, while adhering to industry standards.

We also have a Laser-Dark (No-Cut) Low Temp CMYW printer which is a 2-Paper heat seal which lets you print amazing colors as well as small details with ease. With low temperature heat, we can also print on Recyclable bags & cardboard products!

Both of these options provide a very soft touch, high washability and vibrant, brilliant colours for all of your decoration needs!

Promotional Products

Swag is no longer just pens and mugs, our industry has evolved and our options are truly endless. We want to find the best product that represents you and the message you want to share with your market. Our products range from Name Brand Clothing, Safety Products, Hats, Bags, Team Uniforms, Athletic wear, Housewares, Camping Equipment, Stationary and Tradeshow items just to name a few. The possibilities are truly endless.

Online Programs

First Impressions specializes in online e-commerce programs that are custom built to suit your corporations needs. These include; service & safety awards programs, corporate uniform programs, employee appreciation & recognition programs and corporate awareness programs.

First Impressions can also accommodate all of your program & Inventory Needs. Our clean warehouse is supported by a dedicated program network that tracks every movement within your program.

Please consult your First Impressions sales representative for information regarding this service.